About Gregory Graf
Founder and CEO, Snake River Strategies
Gregory Graf is a strategist and communications expert who has spent more than two decades navigating the intersection of politics, business, and digital reputation. He founded Snake River Strategies in the Boise, Idaho area to bring together advanced SEO, crisis communications, and intelligence-driven strategy under one roof for clients facing serious reputational and political challenges.
Graf’s work has spanned industries and continents, advising CEOs, billionaires, elected officials, and global companies on how to respond when their credibility, brands, or livelihoods come under coordinated attack. His approach combines message discipline, psychological insight, and technical mastery of search and AI ecosystems to rebuild trust and protect influence in a digital world that rewards noise over truth. He has quietly helped protect some of the most powerful people in the country protect their online reputations and effectively dismantle online disruptions with bespoke solutions.
Strategic Experience
Before founding Snake River Strategies, Gregory Graf worked across multiple sectors, including political campaigns, public policy organizations, and corporate communications. His ability to translate complex issues into clear, persuasive narratives has made him a trusted advisor to executives, policymakers, and media professionals navigating volatile environments.
Gregory Graf’s strategic background includes:
Political communications and campaign consulting
High-stakes reputation management for public figures and global brands
Crisis PR and counter-messaging against misinformation
Search engine optimization and AI-driven visibility control
Strategic research and digital intelligence operations
He is known for his ability to deconstruct complex problems, identify unseen dynamics, and engineer data-backed strategies that deliver measurable outcomes.
Philosophy of Strategy
Graf believes reputation management is both a science and an art. It requires a deep understanding of human behavior, technology, and timing. His strategies balance proactive storytelling with precision defense, helping clients move from reactive crisis mode to long-term narrative control.
Leadership and Vision
Snake River Strategies was built to serve people and organizations who face unfair or manipulative attacks that threaten their credibility. Gregory leads a multidisciplinary team of experts in SEO, communications, and intelligence who share a single goal: Snake River Strategies protecting reputations that matter.
He continues to work personally with a select number of clients each year, developing integrated defense and influence campaigns that are confidential, precise, and designed to win both online and off.