News & Insights

Analysis, strategy, and intelligence from the team at Snake River Strategies.

Our articles explore the intersection of crisis communications, reputation defense, political strategy, and the evolving dynamics of search and media.

SEO and AI Search Optimization for Political Campaigns: What It Actually Takes
Gregory Graf Gregory Graf

SEO and AI Search Optimization for Political Campaigns: What It Actually Takes

Search engines and AI systems increasingly shape how political candidates are perceived, yet many campaigns overlook how these tools influence voter judgment. For state legislative candidates, especially Republicans facing coordinated insurgent attacks, this blind spot can allow misinformation and manufactured narratives to take hold.

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