News & Insights
Analysis, strategy, and intelligence from the team at Snake River Strategies.
Our articles explore the intersection of crisis communications, reputation defense, political strategy, and the evolving dynamics of search and media.
Crisis PR in the Age of Instant Outrage: How to Control the Narrative Before It Controls You
A biased NYT-style hit piece or a planted story from a political opponent can dominate Google results within hours. Once those narratives spread across search engines and AI platforms, they become the version of events voters and stakeholders believe. This post explains how crisis PR, search strategy, and targeted content placement protect political candidates, CEOs, and high-profile individuals from agenda-driven reporting and coordinated digital attacks.